Observations and advice for those interested in writing, design, and web services. http://www.jallanstudios.com/StudioTalk/tabid/65/BlogId/1/Default.aspx en-US jelza@jallanstudios.com jelza@jallanstudios.com Tue, 13 May 2008 18:48:44 GMT Tue, 13 May 2008 18:48:44 GMT http://backend.userland.com/rss Blog RSS Generator Version 3.2.0.29758 You may be pals with someone or worked with them for years ago, but that does not mean you have their implicit permission to add them to your e-mail list! http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/98/Default.aspx jelza@jallanstudios.com http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/98/Default.aspx#Comments http://www.jallanstudios.com/Default.aspx?tabid=65&EntryID=98 Thu, 21 Feb 2008 18:42:15 GMT 0 http://www.jallanstudios.com/DesktopModules/Blog/Trackback.aspx?id=98 At the end of the day, business is all about endearing yourself to your customers so they keep coming back and recommend you to others. If you’ve got something that’s working for you to do just that, don’t mess with it! http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/97/Default.aspx jelza@jallanstudios.com http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/97/Default.aspx#Comments http://www.jallanstudios.com/Default.aspx?tabid=65&EntryID=97 Thu, 17 Jan 2008 18:31:12 GMT 0 http://www.jallanstudios.com/DesktopModules/Blog/Trackback.aspx?id=97 Do you know that you do not own much of the work others do for you! I’m referring to copywriters, graphic artists, web designers, photographers, etc., those who create things for you, your business or even a non-profit organization "own the rights to them." Yes, the logo they create for you, they own. Didn't realize that? Even a contract a lawyer creates for you – you can't just give to a friend to use! Read on. http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/96/Default.aspx jelza@jallanstudios.com http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/96/Default.aspx#Comments http://www.jallanstudios.com/Default.aspx?tabid=65&EntryID=96 Thu, 01 Nov 2007 18:34:46 GMT 0 http://www.jallanstudios.com/DesktopModules/Blog/Trackback.aspx?id=96 The potential mistakes you can make in a rebranding project are applicable to all creative services work. http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/93/Default.aspx jelza@jallanstudios.com http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/93/Default.aspx#Comments http://www.jallanstudios.com/Default.aspx?tabid=65&EntryID=93 Thu, 04 Oct 2007 20:50:56 GMT 0 http://www.jallanstudios.com/DesktopModules/Blog/Trackback.aspx?id=93 The new breed of advertising: annoying, assumptive, and arrogant. http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/92/Default.aspx jelza@jallanstudios.com http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/92/Default.aspx#Comments http://www.jallanstudios.com/Default.aspx?tabid=65&EntryID=92 Fri, 21 Sep 2007 14:59:56 GMT 0 http://www.jallanstudios.com/DesktopModules/Blog/Trackback.aspx?id=92 Branding begins as an internal exercise to create six components around which your external brand will grow. http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/91/Default.aspx jelza@jallanstudios.com http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/91/Default.aspx#Comments http://www.jallanstudios.com/Default.aspx?tabid=65&EntryID=91 Wed, 19 Sep 2007 13:38:06 GMT 0 http://www.jallanstudios.com/DesktopModules/Blog/Trackback.aspx?id=91 It’s important to put some useful content in every sales and marketing effort you make. Whether it’s a joke, a link to a website, or starting your ad with some useful statistics, there better be something other than “Look at what I’ve got!” in your messaging or it’s in one ear, out the other. http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/90/Default.aspx jelza@jallanstudios.com http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/90/Default.aspx#Comments http://www.jallanstudios.com/Default.aspx?tabid=65&EntryID=90 Thu, 13 Sep 2007 14:00:44 GMT 0 http://www.jallanstudios.com/DesktopModules/Blog/Trackback.aspx?id=90 Effective branding means reaching the right people with the right message. So be careful not to choose taglines that appeal to only a very narrow market segment. Or run multiple campaigns that reach many segments in unique ways – but convey the same underlying message. http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/89/Default.aspx jelza@jallanstudios.com http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/89/Default.aspx#Comments http://www.jallanstudios.com/Default.aspx?tabid=65&EntryID=89 Thu, 13 Sep 2007 13:57:24 GMT 0 http://www.jallanstudios.com/DesktopModules/Blog/Trackback.aspx?id=89 By keeping your writing and speaking simple you get your message across clearly and avoid losing your audience’s interest – which means easier writing and more sales! http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/88/Default.aspx jelza@jallanstudios.com http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/88/Default.aspx#Comments http://www.jallanstudios.com/Default.aspx?tabid=65&EntryID=88 Thu, 13 Sep 2007 13:56:05 GMT 0 http://www.jallanstudios.com/DesktopModules/Blog/Trackback.aspx?id=88 When trying to cut through the media clutter with strange new advertising methods, where do we draw the line between “clever” and “creepy?” http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/87/Default.aspx jelza@jallanstudios.com http://www.jallanstudios.com/StudioTalk/tabid/65/EntryID/87/Default.aspx#Comments http://www.jallanstudios.com/Default.aspx?tabid=65&EntryID=87 Thu, 13 Sep 2007 13:51:25 GMT 1 http://www.jallanstudios.com/DesktopModules/Blog/Trackback.aspx?id=87