I was pouring the Pepsi, looking at the bottle and reading the packaging (like I always do), and I saw an announcement that said something like, “Sharp new bottle, same great taste!”  And I thought to myself, “Is it ever good to have to tell your customers that you’re still you?”  Sometimes I marvel at how many instances I see where people – marketers, mostly – contradict one of my favorite rules, If It Ain’t Broke Don’t Fix It.

The next day I noticed a wonderful application of that same rule: The Mickey Mouse Club.  Since the show’s inception in 1955, each episode ends with Mickey or a cast member saying, “See ya real soon!”  My mom heard it as a child, I heard it as a child, and now my daughter hears it.  It’s a modern tradition, and endears Disney to us. 

At the end of the day, isn’t business all about endearing yourself to your customers so they keep coming back and recommend you to others?