 | | | Before we get started let’s just preface this by stating the obvious: We’re in marketing and therefore want ads to exist. Ads, in one form or another, are our bread and butter. But does that mean any possible ad someone can dream up is good? We think not.
Think about this example: We have the ability to make concrete and get it to stick to the ground. That is good. But would paving every square inch of ground be a good idea? Sure, it’s possible. But that doesn’t mean it needs to be done!
Same thing with ads. We recently read about Court TV’s “audio spotlight” – speakers installed in the ceilings of bookstores that promote a new murder-mystery show by playing a recoding of a voice whispering, “Hey, you, can you hear me? Do you ever think about murder?”
Um, can you say, “Hello creepy?” Sure it‘s clever, it’s different, it’s new – and it’s likely to make more than a few people jump out of their skin and scurry out of the store. Hearing voices is a legitimate sign of mental trouble.
And if this trick is embraced we have to ask the obvious: what’s next? Cereal boxes yelling at us from the grocery aisles? Reams of paper with flashing light wrappers? Sure these ideas sound nuts, but so did the “audio spotlight” at one time. And we don’t even have time to get into the opt in/out and invasion of privacy issues here.
Yes, we are painfully aware of media saturation and how we all get to witness thousands of advertising messages daily. But is the natural conclusion then to create weird and invasive ways to cut through the clutter?
Might the real problem lie in the fact that there are too many people pushing too many ads? If we were more selective about the type and amount of ads put out, might people be more receptive to them?
Just remember: Things that are “weird” today will be common tomorrow. And then we’ll have to suffer through days of non-stop whispering about stuff we need. Awesome! | | | Permalink
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Re: How far is too far? Murder is WAY too far. | By David Smyth on 9/29/2007 | We must acknowledge how this device can be used as a cult murder weapon. "Audio spotlight" it is getting very out of hand, now more than ever.
Various ways to hurt someone (possibly even kill someone) with audio spotlight
Notice how these crimes coexist with "litte" crimes to help hide a semi-expensive murder using audio spotlight, and a
gang of people with not much else to do, many trianed in psychology, and acting (computer hacking and spyware too)
1. Point the device out your 2 story window and call people racial names, and make reference to their actual surroundings, and clothing, to make it more realistic. This can be used in and around drug dealers to create violence. An introduction can even be given to a group of street people about another, simply by transmitting "John has on the burgundy jacket" (substitute the victims actual name) to introduce the victim to a pack of well beaten up homeless drug addicts. You may increase the probability of getting this person beat up or even shot. These drug dealers could be angered further by suggesting to them (still pointing it down from window ledges, working in groups, working with cell phones) that each other had found their lost drugs on the ground or stolen their drugs. It may surprise you how easily some of these people are angered in run down homeless areas, especially when they have been kept all night, by the device in question, if the rooftops, or 2nd story windows are available). Much smaller versions of this are most likely available, a person could even "hide out" in the bushes and do this to someone, or from a parked car) if they were "skilled" enough, while they sleep outside on a park bench, for example)
2. Pointing at the window. Pointing the device at the window (if you can get a clear and "hard to notice" shot at the window)
can keep a person up for weeks at a time (unless they find good enough ear plugs). This can lead to job loss, which in turn can lead you to living in a run down , drug infested area, which can bring you closer to being murdered with audio spotlight.
3. Moving in beside someone - The sound can be cast through holes in the walls. If you really want to kill someone with audio spotlight, and they live in an apartment, you may have an easier time, making someone’s apartment hellish for them with psychological abuse, in front of mirrors and in the bathrooms is a good place to try to break someone with psychological abuse. It is also true that this sound reflects, so if you have a decent schematic of the house (upstairs apartment) you can point the sound from the hole (that must be disguised, in many cases) to bounce around "somewhat". video surveillance
can also be done through the hole, and in turn make the psychological abuse more effective. Hiding the hole is most likely easiest in the corner of the ceiling, or behind anything that patrudes out from the wall. All of these variables narrow down the possibility of killing someone with audio spotlight. Meaning never touching them physically.
4. Taking over the WORKPLACE is very difficult, may involve a break in (or a dress up repairman scam), and a device placed into a high corner, at the right angle for above cubby hole walls, and possibly discussed as something else, like a "weird" surveillance camera with a radar like back (when their tech is more low tech). Make sure to look in the work place for obvious looking "radar" shapes. In a large "high tech" office, this may just fit in normally and go unnoticed. Often a rumor could be spread through the office about what it was for, but most likely this radar is going to have no owner, and the detachment of it's transmitter, will be an early warning sign for them, because the handshaking signal will be broken.
5. Moving violent homeless people to an area (another different run down area) may, sickly enough be accomplishable with a "bread crumbs" trail of drugs, like crack cocaine, and a couple of dress ups, like crack heads, in which the rumor is spread to them that the other "fake homeless people" that lived on the other corner or location were always dropping all kinds of crack. This could be even done through a gang member junkie , paid to go do drugs with the more violent junkies, supplying him/her with the drugs to make friends, and lying to them telling them that there was a reason to move to a location , for example, drugs were found on the ground often there. This would be made real by dropping real drugs, or hits of crack there) to try to coax a set of violent druggies to a certain location, in which the murder victim lived. Then you can execute the audio spotlight crimes.
6. Taking over a speaker in a radio could most likely fit a version of the "audio spotlight" if shelf speakers were in a room, but were not often used. A an attached radio
or stereo could be broken, by a break in, and the audiospotlight "mini" placed into the old speaker.
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