Posted by Mandy Minor, marketing strategist and copywriter I’m sure you’re familiar with the project triangle: fast, cheap, or good, where you have to pick two. It’s fairly ubiquitous; heck, it even hung in Stump’s Supper Club when I worked there in college.
But with good marketing and web development projects the conversation should be about rushed, inexpensive, and perfect instead.
Fast vs. rushed: All good marketers will get you what you need as fast as they can. But if you need it yesterday, that’s an issue of rush services.
Cheap vs. inexpensive: Cheap isn’t a word you want associated with your marketing and web development. But inexpensive – that’s different! We all want what we need to be inexpensive.
Good vs. perfect: Again, good marketers and web developers will deliver good work all the time. Perfect, on the other hand, takes your project to a higher level and consequently requires a higher level of service.
So there you have it, the new project triangle of marketing and web development – and graphic design, copywriting, resumes, and all other professional creative services. Rushed, inexpensive, or perfect. Which two are most important to you?