Posted by Mandy Minor, marketing strategist and copywriter I resisted starting Twitter and Facebook accounts for awhile, but now I’m on both and like them. They are two small parts of the new social-media-as-marketing applications. I like them so much because they represent an economical form of push marketing.
TV ads are traditional push: Show your stuff on TV and the right customers for you will respond. Works great, but takes a big budget.
Guerilla marketing came in to save the bucks but took a lot of time and required you to do a lot of work to ferret out a few “good fit” customers and get them to listen to your message. Not so fun.
Now social media combines the best of both – push marketing, but to the right people with less effort! Don’t get me wrong; your messaging must be relevant and meaningful, which takes work. But you just write it once, post it once, and watch people respond. Love it!
Every day I get a new follower on Twitter, and who knows? They – or someone they know – could become a client.
Just be careful what you post. Before hitting “post” or “update,” think about who might see your words; realize that they will likely live on the Internet forever.