Aug 01

What’s the most important part of your online ad?

Posted by Mandy Minor, marketing strategist and copywriter   In the ads we develop we stress the image.  Even small ads can have images, and images are what people notice first.  It’s human nature to be drawn to smiling people, kids, and animals, so it’s no coincidence that many ads – particularly those selling the intangible, like car insurance – use these tactics.  Since the purpose of most ads is to pique interest and drive traffic to a website or phone number you can use a fair bit of the ad real estate for the picture, and have a good headline and short subhead.